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Autumn Winter 2024

"NARCISSIST"

„NARCISSIST“

 

A sartorial exploration of social media‘s impact on self-image and identity.

The inspiration is taken from the modern phenomenon of self-presentation on social media, where curated and idealized expressions create new standards. The collection reflects on the pressure of perfection and examines the tools used to achieve these societal ideals.

Through its bold designs and thought-provoking references, "NARCISSIST" encourages a deeper examination of pop culture, beauty, and self-perception in the digital era. 

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Visually, the collection draws from makeup culture, plastic surgery, and luxury goods. Bold, vibrant colors and glossy finishes evoke the allure of a flawlessly painted face, while prints and fabrics mimic surgical markings and synthetic textures, reflecting the polished look of cosmetic enhancements.

 

Structured silhouettes and strategically placed seams exaggerate body parts, mirroring the sculpting effects of plastic surgery.

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Accessories, particularly handbags, are transformed into wearable pieces, commenting on how these status symbols often overshadow individuals.

 

Extra-large logo prints feature prominently, reflecting the culture of branding and self-promotion prevalent on social media. These oversized logos symbolize the self-branding that defines the modern online persona.

„NARCISSIST“ is a sartorial exploration of social media‘s impact on self-image and identity.

Through its bold designs and thought-provoking references, the collection encourages a deeper examination of pop culture, beauty, and self-perception in the digital era. It invites reflection on the standards set by digital platforms and the lengths individuals go to meet these expectations.

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